Women's Motocross Association

DATE

- FOR IMMEDIATE RELEASE -

AMERICAN HONDA’S ASHLEY FIOLEK, FRESH OFF STRONG FINISHES IN WORLD
CHAMPIONSHIP EVENTS, IS SET TO GO AFTER THE 2008 WMA WOMEN’S
MOTOCROSS CHAMPIONSHIP

Pebble Beach, CA (May 29, 2008)- Multi-time amateur motocross champion and rising star in the Women’s Motocross Association (WMA) professional series, Ashley Fiolek, fresh from competing in two European rounds of the FIM Women’s World Cup of Motocross, is set to embark on her first full season in the WMA.

“The FIM European events were amazing. The program is great over there and the women are really, really fast,” says 17-year-old Ashley. “I was really pleased with my third place (Bulgaria) and fourth place (Italy) finishes in my first World Championship events, and after leading the race in Italy, I know I have the speed to win World Championship races! Now it is time to focus on Hangtown and the WMA Championship.”

The AMA/WMA Championship presented by Kawasaki kicks off this weekend at the 40th annual Honda Hangtown classic in Rancho Cordova, CA. The 2008 WMA season is destined to be the strongest ever with the WMA racing in primetime on both Saturday and Sunday. Additionally there will be highlight features in the Speed TV coverage and on the Racer X Motocross Show on www.motocross.com.

Ashley’s fans should be sure to stop by her Red Bull rig in the WMA paddock to check out the great program her sponsors have helped put together. They can also see Ashley and the other WMA racers who will
be signing autographs at the WMA meet-and-greet in vendors row, Sunday at noon.

About Ashley Fiolek
Born profoundly deaf, Ashley began riding and racing motorcycles at age seven and worked her way up the amateur motocross ranks. In 2004, at the age of 13, she won her first national championship at the AMA Amateur Championships at Loretta Lynn’s. Between 2005 and 2007 she went on to win 12 more national championship titles and has won more than 100 races in her career so far.

Ashley made her professional debut in September 2007 at the Women’s Motocross Association (WMA) Steel City, PA round where she finished an amazing 5th place overall and got the holeshot in both motos. For
2008, she plans on competing for the WMA Championship Title, the premier women’s motorcycle series and the only professional women’s motorsport series in the U.S. See: www.womensmotocrossassociation.com.

Through her accomplishments in Motocross and the worldwide media coverage of her racing career, she has become an inspiration for deaf people and motocross fans around the world, many who follow her life
on www.ashleyfiolek.com. Ashley communicates through signing, reading lips, email and text messaging (often sending 1000 texts a day on her T-Mobile Sidekick!).

Ashley also enjoys photography and editorial work, and she writes a monthly column for Transworld Motocross Magazine and features for RacerX Illustrated. She lives in Florida with her mom, dad and four-year-old brother and attends school at Keystone National High School. See: www.AshleyFiolek.com

About Hardcard
Hardcard Holdings, LLC, is a leading motorsports management and consulting firm specializing in motorsports and motorcycle-related marketing. Hardcard’s partners are VP/CEO-level executives with experience in management of racetracks, sanctioning bodies, brands, athletes, licensed merchandise, sponsorship development, race teams and publishing. Hardcard partners have worked with many companies
that have used motorcycling as a marketing platform including: Toyota, Chevrolet, Ford, Dodge, Monster Energy, Progressive, Oakley and Fox Racing. Current Hardcard clients include Indianapolis Motor
Speedway, Barber Motorsports Park, The Promotions Company, Red Bull, Axio, Campos Creative Works and Bell Helmets. See: www.hardcard.net